Don't be a Bozo

The search for deconstructing innovation cannot be without criticism, in any of the stages of the process (before, during and after development), towards anything that, without a doubt, alters the course of innovative projects.




This is a section dedicated to those leaders of opinion who, with their crystal balls, expressed the stupidest and most wrongheaded judgements in history, or, on the other hand, those that supported the most harebrained idea against staggering odds. Have we ever behaved like stubborn dolts or visionaries before a new proposal?

We will also analyse the cases of companies and innovators who begin to go wrong, to slide spectacularly after having touched the sky. What happens to them? When do mission statements with no content being to appear? Why are unnecessary spending accounts through the roof? At what moment is discipline lost? Why do we only hire candidates with MBAs for positions that don’t require them, and then, not hire people we need because of a fear they’ll overshadow us? When do problems with competitors begin to matter more than clients? Why do employees begin to underestimate their adversaries? What is the idea behind hiring consultants with huge fees and scant experience? Why do the key players spend too much time giving lectures and travelling instead of focusing on the next steps for the company’s growth?

Innovation means facing conflicts, seeking creative solutions for the ups and downs of each of the stages.